Decoding the ‘Tiktokification‘ Impact
SEO and Blogs Under the Lens: Blogs serve as invaluable tools for enriching websites with both short and long-tail keywords. However, navigating the ever-changing landscape of blog success can be a daunting task. Before delving deeper into this topic, it's crucial to recognize that the purpose of a blog varies across industries. In the real estate sector, for instance, the audience's interest in blog content may not always align with traditional expectations – but guess who pays attention? Google does
The Tiktokification Effect: Shortening Attention Spans
Enter the "Tiktokification" phenomenon, as coined by Neil Patel. Over the past few years, there's been a noticeable shift towards shorter forms of media consumption, prompting algorithms to adapt to user preferences. While blogs once demanded lengthy word counts of 2000 words or more, the trend has shifted dramatically. Specifically in real estate, we've witnessed a significant drop to a precise 567 words. This shift underscores the growing need for SEO expertise to avoid the pitfalls of keyword stuffing.
Source: https://neilpatel.com/blog/word-count-impact-performance/Conversational
The Rise of Long-Tail Keywords
Furthermore, the evolution of blog content trends has steered towards long-tail keywords. Due to advancements like Chat GPT, interactions with established software have transformed. Users are now engaging with search engines using more conversational queries, demanding richer responses. Instead of generic searches like "real estate agent," individuals are posing inquiries such as "how real estate works in Canada" and "will real estate agents be replaced by AI." These are the questions your audience is asking – are you providing the answers?
Aligning Content Strategy with User Intent
So, how do you address these evolving queries when they may not align with your brand's core focus? While your brand identity may not revolve around these topics, your blogs certainly can. Google seeks to match user queries with relevant content, and failing to address these themes could result in diminished visibility. It's essential to align your blog content with the questions your audience is asking, utilizing catchy keyword hooks to draw them in and delving into the relevant themes.
The Imperative of Consistency
Consistency is key. The questions your audience poses are ever-changing, and your responses – whether through blogs or social media posts – must evolve accordingly. By providing answers in the format and length your audience desires, you're not only catering to user success, but also algorithm success. Pretty fun stuff!
