Custom Strategy and Solutions
Every plan is custom-built based on competitive analysis and research to create the perfect strategy. Want marketing that saves you time, money, and stress?
6 Foundational Strategy Elements
Every successful brand needs a solid foundation.
Here are the 6 Foundational Elements we assess first when building your marketing strategy:
01
Social media marketing is about connecting with your audience.
SOCIAL
Social media is no longer just a fun extra—it’s essential for visibility, reaching and connecting with a large audience all at once.
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As a realtor, you’re not just selling a service—you’re selling yourself or your team.
Social media is the perfect place to…Position yourself as an industry leader
Showcase your personality and relatability
Create brand-building content that compels people to choose you
Build relationships, connect, and convert
Talk directly to your target audience and make them feel heard
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Most agents struggle with social media marketing because they:
Are inconsistent
Only show up when they want something
Focus solely on selling content rather than a media mix
When realtors get busy, marketing is the first thing they drop—which gives YOU a huge opportunity to stand out.
DID YOU KNOW? 75% of consumers judge brands by their social media presence, and 63% of buyers choose agents based on their profiles.
02
02
SEO
Search Engine Optimization ensures your clients can find you.
Search Engine Optimization (SEO) helps you rank organically on Google, making it easier for potential clients to find you when they search for queries like “real estate agents near me.”
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The top organic spot on Google isn’t pay-per-click—the first search result gets 39.1% of all clicks! Meanwhile, only 0.63% of people ever go to the second page.
If you’re not showing up here, no one’s finding you.
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Many real estate agents handle marketing in-house, relying on an admin or a young team members—which means there’s often no clear intent or strategy.
This is typically a weak spot for realtors, but we can turn it into YOUR strength.
03
Make sure your Google My Business listing is up-to-date and accurate.
GMB
Your GMB holds your key business details—name, address, and phone number (NAP)—to ensure accurate and consistent information. GMB is helps you show up in search results. It also ties into your SEO efforts and serves as a place where people can read and leave Google reviews.
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To rank on Google, you need to meet its E-E-A-T standards (Experience, Expertise, Authority, and Trustworthiness).
Your GMB helps authenticate this, but even small inconsistencies—like listing your address as 123 Water St S in one place and 123 Water Street South in another—can be flagged as errors. These inconsistencies hurt your visibility and affect your rank. -
Most real estate agents either have errors and inconsistencies or aren’t keeping this engine up to date. They build it once, hoping people will find it—but what many don’t realize is that you can post content here. Making their gap in marketing YOUR strength
A: Helps with keyword searches
B: Shows Google you’re consistent and providing up-to-date information
04
04
WEBSITE
Website Creation + Management to help you look your best online.
Your website serves as your digital hub and a key research touchpoint for prospective clients. This is where clients go to:
Authenticate you—confirm you’re legitimate.
Learn why they should work with you instead of your competitors.
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If you want people to find you on Google, you need a functional, optimized website—no question.
Secondly, if you’re investing in SEO and Google Business Profile (GMB) efforts but your website isn’t loading properly or lacks strong messaging, you’re wasting money.
These three search components work together, and one weak element undermines the entire strategy. -
Most real estate websites use the same providers who focus heavily on listing search features—leading to bland, generic messaging that overlooks the real audience: your prospective clients.
Prospective clients aren’t going there to browse listing. That’s what they use Realtor.ca for. They want to learn about YOU!
Facts
Our brains are built to form opinions around visual cues. Since 94% of first impressions are related to design
88% of users are less likely to return to a website after a poor experience.
It takes just 0.05 seconds for someone to form an opinion of your website.
Around 38% of people will only engage with websites that have attractive content and layout.
Did you know
First impressions are 94% influenced by design. Up to 75% of users trust a visually appealing website.
05
REPORTING
Stay on top of your goals with indepth Tracking and Reporting.
Organic media is harder to track than paid advertising, but A/B testing and keeping content fresh is crucial. Tracking and reporting help determine where to focus your efforts so you're not guessing.
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Throwing content at the wall and hoping it sticks wastes time and money. While organic social media is about building trust and awareness, which leads to conversions, it's difficult to track direct impact.
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Because organic social media is harder to track, most people don’t. However, we analyze key variables to ensure your content reaches the right audience
We can turn this into your strength!
Peak posting times (daily and monthly) for your specific client base
Best hashtags for your audience—type and number
Top-performing content buckets to understand what your audience values most
By leveraging data, you maximize impact and stay top of mind—so when clients are ready, they think of you first.
DID YOU KNOW? 86% of consumers research you before reaching out, with social media and websites playing a key role. That’s why it’s vital to track what content connects with your audience.
06
BRANDING
Create a brand that stand outs from the crowd!
Branding is the process of creating a distinct identity for your business in the minds of your target audience.
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Your branding and positioning drive everything.
It determines…Who your audience is and whether they see you as the right fit.
Your social media strategy and how you communicate online.
Your website messaging and positioning.
Recognition and trust-building with potential clients.
From logos and colours to verbiage, design, and systems, every marketing effort is shaped by your branding.
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Most realtors mistake branding for just a logo and colour palette—but it’s much more. It’s rooted in your audience.
Because many agents skip this step, their marketing efforts lack direction and impact. This is why branding is the foundation of effective real estate marketing—and why getting it right gives YOU a major competitive advantage.
Whether it's a refresh, a build from scratch, or a tune-up we can help.
The Successful Realtor Strategy
While the above outlines the foundation for a solid strategy, what about those realtors who want to accelerate their growth and go further, faster? Check out our advanced solutions for online, social, and branding.
ENHANCED ONLINE PRESENCE
Improve your online impact and get clear insights to shape your future goals.
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What Is It?
NAP stands for Name, Address, Phone Number—the key details for your business listings. Your Google My Business (GMB) listing is your main listing, and all other listings (such as Yelp, Yellow Pages, Facebook etc.) are secondary. In any given geographical area, there are roughly 30-40 such listings.
Why Should I Care?
To rank on Google, you must meet its E-E-A-T standards: Experience, Expertise, Authority, and Trustworthiness.
Your GMB is one of the key listings. The more authority-building listings you have, the more green flags you signal to Google, helping improve your ranking and visibility when people search for your services.
Opportunity
Most realtors are only on 1-2 listings—usually Facebook and GMB, with a max typically being 5. But if you’re on all 40, your visibility skyrockets compared to your competitors.
This is a way to capitalize on their weakness and quickly turn it into YOUR strength. -
What Is It?
This is your Google Reviews system—creating a process for people to leave reviews and for prospective clients to view them, helping with positioning and trust-building. 88% of consumers trust reviews as much as personal recommendations.
Why Should I Care?
Many realtors have built their business on word-of-mouth testimonials and referrals. This is the digital version of that!
A solid review system can:Increases visibility on Google
Provides assurance for prospective clients
Lowers barriers for clients to leave reviews
Opportunity
Most agents don’t have a consistent review strategy, and many third-party services use paid bots to leave reviews, which:
Flags your account on Google
Defeats the purpose of authentic reviews
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What Is It?
This tracks how your audience interacts with your website.
With up to 150,000 tracked pageviews per month and 75 snapshots, including click maps, heat maps, and confetti maps, you can optimize user experience user experience (UX) by identifying areas of improvement.
Why Should I Care?
UX first impressions hold significant weight in determining user engagement and retention rates. First impressions are 94% influenced by design. Up to 75% of users trust a visually appealing website.
This tool provides insights into user behaviour:
Excessive content distracts from key value points.
Confusing layouts and errors create frustration.
Top-performing offers can be highlighted, reducing friction for better conversions.
Low-performing content can be moved or removed to enhance conversions.
Visitor behaviour allows for A/B testing, optimizing elements like CTA buttons.
Opportunity
Many realtors don’t leverage website analytics effectively, relying ‘on a build it and they will come approach’. This system lets YOU understand your audience—what they value most—and deliver it in the best way to maximize lead conversion on your site.
TARGETED SOCIAL MEDIA
Increase engagement with a custom listing strategy and engaging video content.
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Videography is a key tool for realtors to showcase both their listings and their personal brand. Listings with video generate 403% more interest, and 73% of people judge brands based on their social media presence.
Why Should I Care?
Engaging Content: Video, especially short-form content like reels, is highly engaging because it tells a story. It’s easier to consume and keeps viewers hooked.
Meet Your Audience Where They Are: If you watch reels, you’re part of the majority. This is how people prefer to engage online—don’t miss the chance to connect.
Show Your Personality: As a realtor, you’re selling not just a property, but yourself. Video helps showcase your personality and builds trust in ways that static images can’t.
Stay Competitive: Top realtors are already using video to market homes and highlight their teams. If you’re not leveraging video, you’re falling behind.
Increase Connection: Video helps clients relate to your story and remember you. Faces are memorable, especially when paired with the interactive elements of video.
Opportunity:
Most realtors use basic video content—a slow, 2-minute pan of the house—on platforms like Realtor.ca. However, these videos are often improperly formatted for social media, leading to dead space or cutting off parts of the property.
Many realtors aren’t producing regular video content at all.
Our system allow for efficient, effective video marketing tailored to your brand and listings, focusing on key content buckets your audience wants to see.
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What Is It?
This is your Google Reviews system—creating a process for people to leave reviews and for prospective clients to view them, helping with positioning and trust-building. 88% of consumers trust reviews as much as personal recommendations.
Why Should I Care?
Many realtors have built their business on word-of-mouth testimonials and referrals. This is the digital version of that!
A solid review system can:Increases visibility on Google
Provides assurance for prospective clients
Lowers barriers for clients to leave reviews
Opportunity
Most agents don’t have a consistent review strategy, and many third-party services use paid bots to leave reviews, which:
Flags your account on Google
Defeat the purpose of authentic reviews
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What Is It?
Paid Meta advertising helps boost awareness for each listing by targeting specific demographics and locations.
Why Should I Care?
Social media can be a powerful tool for selling homes when backed by a paid media strategy.
Allocating a budget per listing—adjusted for price points—enhances property visibility, engagement, and client satisfaction.
Opportunity
Many agents are already leveraging paid ads in their strategy.
To stay competitive, it’s essential to match or exceed their efforts with strategic, well-targeted advertising.
EXPANDED BRAND BUILDING
Increase engagement with a custom listing strategy and engaging video content.
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What Is It?
Campaigns are paid advertising efforts designed to promote a specific offer, event, or message. Each campaign has a defined audience, topic, budget, goal and strategy.
Why Should I Care?
Campaigns help you reach a wider audience beyond organic content.
They build brand awareness and drive conversions by targeting the right people at the right time.
Opportunity
Many realtors run campaigns themselves to save costs but lack strategic planning, strong visuals, and effective messaging.
Poorly executed DIY campaigns often blend in or fail to perform.
By leveraging professional design, compelling messaging, and proper ad creation, you can stand out and maximize results while others struggle with generic, ChatGPT-generated taglines.
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What is it?
Newsletters are one of the most powerful digital marketing tools at your disposal since they let you communicate directly with your prospects and customers in a personalized.Why Should I Care?
The more ways you connect with your audience, the stronger the relationship you build. For those not ready to reach out directly, a newsletter offers a softer touchpoint—allowing them to subscribe, learn more about you, and see your value. It’s also an effective way to capture new leads, nurture past clients, and maintain communication with current clients through valuable content.
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What Is It?
Design work for realtors includes a wide range of assets, such as flyers, listing presentations, for-sale signs, farming handouts, billboards, business cards, checklists, guides, and magazines—basically, anything that supports your marketing efforts.Why Should I Care?
Brand consistency and recognition are essential. The best results come from those who understand your brand and audience inside and out. They can help strategize and create assets that reinforce your identity.Opportunity:
Many realtors create designs themselves, which often lack professionalism, readability, and thoughtful design.
Some create marketing materials like billboards, but they only feature their face and name—this leads to flat, unstrategic marketing.
Other providers might make something for you, but without a clear understanding of your brand, the materials feel generic or templated.
This creates an opportunity for you to build strong brand recognition and stand out in the market.
Want a Custom Marketing Strategy That Saves You Time, Money, and Stress?