Trista Greer Trista Greer

Avoid This Major Mix-Up in Your 2025 Strategy!

  • Omnichannel marketing creates a seamless customer experience across all channels, focusing on the consumer and offering a cohesive experience.

  • Customer journey mapping is crucial for identifying key channels in omnichannel campaigns.

  • This approach enhances user experience and drives sales by meeting customers' evolving expectations across devices and platforms.

  • Research from Capital One shows 73% of shoppers are omnichannel buyers.

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Trista Greer Trista Greer

How We Make An Impact In Our Community

Impact!

A word I love. Not just in marketing, but in action.

We choose to focus our impact on universities. As graduates ourselves, we understand how driven these students are, yet they’re often limited by opportunities that require 5+ years of experience beyond their degree in our current job market.

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Trista Greer Trista Greer

Marketing vs. Advertising

Marketing vs. Advertising

All too often, people mistake every post for an ad. Update: It’s not! Every post is marketing!

Let me break it down!

My favourite definition of comes from our friends at Vistaprint and their recent campaign. It goes like this: "Notice you, remember you, and fall in love with you."

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Trista Greer Trista Greer

Why Your Billboard Isn't Working

I had a chat with a realtor who’s paying $999 for a 28-day digital billboard ad. For those unfamiliar, these billboards scroll through various ads in high-traffic areas for a set amount of time. But here's the thing it might not be working as well as you’d hope.

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