Real Estate Marketing Updates You Need to Know!
Real Estate marketing updates you need to know! For today's realtor, the digital marketing landscape is a whole new ball game. Forward-thinking digital marketers are now embracing these strategies and implementing Search Generative Experience (SGE) solutions for the future. So you should too!
You might be wondering, "What's SGE? Is that even a thing yet?" Well, SGE stands for Search Generative Experience, an advanced AI feature already in beta for Google. You've likely already experienced its implications.
For example, when you used to search for 'weather' on Google, it would display a list of relevant links. Now, the weather just pops up instantly (see image below).
However, as people ask more complex questions, there's a noticeable shift away from simple keyword searches like 'realtor' or 'weather.' The SGE response and update will reflect that, see the second image for a sneak peak!
This shift presents an opportunity. By addressing relevant questions with evergreen content, you not only improve your ranking but also build trust and authority. But why bother with topics seemingly unrelated to buying or selling properties? While these questions may not directly instruct buyers on how to prepare their houses for sale or why you are the best solution ever.
They play a crucial role in establishing your uniqueness in a crowded market and appeal to an interconnected strategy.
When it comes to keywords, it's not always about targeting high-volume terms. If you're addressing the same topic as countless others, your visibility diminishes. For instance, the keyword 'real estate' has a whopping 14.8K search volume, making it challenging to stand out. And can you believe it, the cost per click for the keyword "real estate" is a staggering $9.35 (per-click)! In contrast, keywords like 'real estate broker' with a 3.6K search volume offer better opportunities for visibility.
However, crafting unique content requires time, effort, and research. Simply regurgitating existing content won't cut it. And yes, it's akin to being back in college, with Google acting as the grader. C or B level content won't just hurt your ranking… it'll bury you.
Lastly, keep an eye out for under-utilized keywords with growth potential. Industries evolve, and new terms emerge constantly. Remember 'covid-19'? Before 2019, it was irrelevant. Then, suddenly, it skyrocketed in searches. By anticipating such shifts and addressing emerging topics, you can stay ahead in the world of real estate digital marketing.
It's crucial to ensure quality SEO and SGE to see a longer return on evergreen content.
Answer the questions people are asking. Stop assuming what they want to hear and let’s get to doing research!
The Struggle in Real Estate Marketing
1) Digital marketing conversations with for realtors often go like this, "I know I should be doing it, but I don’t have the time." It's a common struggle to find someone trustworthy enough to articulate your brand, ultimately leaving them feeling like their just another number… That’s a lose-lose for everyone involved—you hate the experience, the marketing feels uninspired aka BLAH, and you leave because none of the solutions meet your standards.
2) Getting a phone call from a digital marketing expert can feel easy before you're a client then like pulling teeth after you’re a client. Everyone’s eager to sell you something but not so eager to follow through. Many places make you feel like just a number—we wanted to change that. Real people, real passion, real results. A true win-win. There is a serious gap here for realtors and that's why we wanted a boutique experience for our clients.
3) Digital marketing is indeed complex it's not as simple as just "writing a blog" or "making an Instagram post." When done right, each component plays a crucial role in a comprehensive strategy. Which can be hard to implement without an in-depth knowledge of the industry and administration just doesn't cut it anymore.
Let’s rise above the competition! Consider this your sign to elevate your digital marketing game and stay ahead of the curve!
- Your Digital Marketing Partners
