The Most Impactful Takeaway from James Clear’s MasterClass and how Realtors can leverage it!

James Clear, author of the #1 New York Times bestseller Atomic Habits (which has sold over 20 million copies), is a master of habits and personal growth. In his MasterClass, he shares a powerful story about persistence, featuring the NBA’s San Antonio Spurs.

Hanging in the Spurs' locker room is a quote about a stonecutter:

Every time I feel like giving up, I think about the stonecutter who hits a rock 100 times without it splitting. Then, on the 101st blow, it breaks in two. I know it wasn’t the 101st blow that did it—it was the 100 that came before it.

This story is a perfect metaphor for consistency. Clear emphasizes that success doesn’t come from a single moment of effort but from the accumulation of consistent actions over time.

Fix the Inputs, and the Outputs Will Follow

In the class, Clear explains that focusing solely on outcomes—whether it’s closing more real estate deals or increasing revenue—is a common mistake. Results are a lagging measure of your efforts. The real focus should be on the inputs: the habits, systems, and consistent actions that drive those results.

It’s ironic how often we obsess over the results when it’s the process that needs attention. Much like the stonecutter, success comes from showing up consistently, even when the results aren’t immediately visible.

Realtors, if you want to reach your goals, stop just talking about them fix your inputs and your outputs will follow suit. Instead, evaluate the system you've put in place to achieve them. Is it consistent? If not, your results will reflect those inconsistent efforts.

It’s Not You, It’s Your System!

Many of us strive for better outcomes and blame ourselves when we fall short. But the issue often lies in the system we’re using, not our personal abilities. Clear drives home the point that “consistency is its own form of greatness.”

When I heard this, a lightbulb went off 💡—it’s exactly what we preach about marketing!

Consistency in Marketing- The Real Game-Changer

Marketing, much like fitness, is about showing up every day. Think of it like going to the gym: you won’t see results if you only show up sporadically… (we all know this) The same is true for digital marketing consistent effort builds trust and credibility with your audience which naturally changes outputs!

Imagine being a consumer. If you see a brand show up on social media once in a blue moon, you’re less likely to trust them. But when a brand consistently engages with its community, it builds a reputation for reliability and expertise.

The main strategy for social media marketing is no secret—it’s consistency. No hack, recipe, video, or content will work if you're not consistent.

The Takeaway

Whether it’s personal growth or business success, consistency is the secret weapon. Focus on the process, refine your habits, and trust that the results will follow.

Just like the stonecutter, your breakthrough will come—not from one big push but from the relentless effort that came before it.

Remember: greatness is built on consistency. Keep showing up!

Struggling with consistency? We can be your constant and show up for you and your audience. Message trista@ftlom.ca today!