Quick Geographical Farming do’s When it Comes to Producing Material

Geographical farming is a strategy that comes up in conversations with real estate professionals, whether they’ve got 20 years of experience or are just starting out. No matter where you are in your journey, having effective farming material is key.

Here are some quick farming do’s when it comes to producing the material:

1️⃣ Less is more – Don’t overwhelm your audience with too much information. Life might already be throwing challenges their way, and we don’t want to add to that stress. Keep it concise and helpful.

2️⃣ Add humour and puns – Stand out from the pile of bills and flyers! A touch of humour can make your material memorable.

3️⃣ Build rapport – Not every piece of farming material needs to ask for a big action. It’s about awareness and building trust over time.

4️⃣ Skimmability is key – Assume people won’t read every word. Use big text, medium text, and visuals to highlight the most important points.

5️⃣ Leverage visuals – Images or icons should tell the story at a glance. Make it easy to understand your message without needing to read a lot of text.
Farming should add value, not just clutter the kitchen counter. Keep it memorable!

Want to chat more about your specific strategy email trista@ftlom.ca