Native Advertising: Elevate Your Real Estate Marketing by Connecting with Local Audiences

What is native advertising, you ask?

It’s content that’s relevant to the cultural space it exists in. Too often, realtors simply slap their face and name on a board and call it a day, but that’s not memorable or effective.

With native advertising, you can speak directly to a specific audience and the cultural space they are gathering in. Take, for example, an arena like the Barrie Colts’ —not as big as the Scotiabank Arena, but deeply tied to the local community.

"The concept of creating ads that are so cohesive with the page content assimilated into the design, and consistent with the platform behaviour that the viewer feels the ad belongs there."

Embrace that uniqueness.

The messaging should strike a balance between real estate and the cultural space without being overly promotional. Instead of saying, "Use 705 for your next move," resonate with the audience on a deeper level by showcasing your values of local expertise, like "We are your HOME team."

This brings in the sport and real estate seamlessly while talking about real estate in a more personal way.

This approach makes the message more impactful, avoiding the typical flat and lifeless content.

Marketing is more than a pretty picture. Don't settle for less, go with people who will give you the best, For the Love of Marketing. Contact trista@ftlom.ca if you want to elevate your real estate marketing game.