Real Estate Branding In 2025!

EVERY REAL ESTATE AGENT NEEDS TO KNOW THIS GOING INTO 2025!

I don't usually write in ALL CAPS, but this is important!

Wanna hear a stat that could change your 2025 outlook?

No?

Well, I’m telling you anyway.

63% of clients choose their agent based on their social media presence. Pretty cool, right?

✔️ So, if your social game is nonexistent or feels a bit…meh, you might not be getting the results you're hoping for.

✔️It’s sending a message like: “I’m not active, I do this part-time, I don’t have a marketing plan for you, I can’t even market myself!” Yikes.

✔️This is YOUR year to invest in yourself and your brand to reach those goals.

Does your brand have a voice in 2025? (If not, it’s high time to give it one!)

✔️ Your brand’s tone of voice is like the secret sauce that makes you stand out from the crowd. But finding it? Well, that can feel like hunting for a needle in a haystack—especially if your marketing is being done by multiple parties, whether it’s in-house or outsourced.

✔️ Kick off the new year by finding your brand’s signature sound.

✔️A sharp, on-point tone of voice means your brand speaks with consistency across all channels, so it’s instantly recognizable, no matter where your audience meets you.

✔️ Your tone should vibe with your brand values while connecting with your target audience’s tastes and expectations.

What to consider!

💗 Nail down specific traits

💗 And hey, don’t forget to revisit and refresh your tone every now and then—it should grow with your brand and stay in tune with the market.

💗 With clear tone guidelines, your team will be able to communicate like pros, no matter what platform you’re rocking.

Let’s dive into 3 branding tips to help you out… because why not?

✔️ Authentic Branding is Key
Your brand is more than just a logo—it’s your story, your vibe, and what makes you stand out. Let’s make it unforgettable.

Real-Life Convo:

"I’m working on my brand right now!"

💗"That’s so exciting! What does your brand stand for?"

"Oh, I just made a logo." [Sends attachment]

💗"Looks like you’re off to a great start! What does the hammer symbolize?"

"Oh, it doesn’t really mean anything—I just thought it looked cool."

💗"Do you work a lot in pre-construction or new development?"

"No, not really.”

Logos aren't your whole brand, rather a singular representation of it... what does your logo say about you?

✔️ Nail Your Tone

Words matter! A strong, memorable, and consistent brand voice makes your messaging feel authentic and impactful. It’s all about connecting through the screen.

💗 Let's get real for a moment!

AI tone can be boring, bland, and leave you thinking, "Well, so-and-so didn’t make that." It just feels… disingenuous. I’m not saying to avoid AI entirely, but I’d suggest using it more strategically.

Figure out your tone. For example, Wendy’s has nailed a fun, sarcastic, and edgy tone that makes their content super entertaining.

I see realtors struggle with balancing professionalism and keeping their voice from sounding flat.

First, you’ve got to reflect on how you actually talk!

💗 What are your quirks/ "isms" and how do you translate that digitally?

i.e., how do you break up your sentences? What emojis represent you (notice ours in this message)? Do you speak casually or professionally? Do you use a lot of periods in your speech? Are you a long-form or short-form messenger?

💗 Have you ever analyzed your tone before?

💗 Ask people! They know you and listen to you

💗 Find a consultant who will build it with you

✔️ Focus on What You Do Best

Why stress over marketing when we can handle it for you? Free up your time to focus on selling homes while we take your brand to the next level.

Contact trista@ftlom.ca to kick-start your 2025 growth