ABOUT ME

I grew up with divorced parents. I don't say that negatively, it was the most seamless divorced-parents situation a child could have. However, it did mean I moved around a lot. To put it into perspective, by the time I was 21, I had moved 33 times in my life (seriously)! Through all that moving, I realized two things: 1) I’m really good at packing, and 2) I’ve had a lot of exposure to Realtors and real estate signs.

By the time I was about 8, I was spotting a compelling for sale sign from about a mile away, comparing names like RE/MAX and Royal LePage (no joke)... that’s when I knew I had a marketing problem.

Fast forward to high school, I landed a summer internship with a top 1% Canadian real estate team. It was an eye-opener, revealing the dedication and client-facing focus of real estate professionals. However, I did notice that they were struggling to connect with a younger, digital-savvy audience. Local newspaper ads just weren’t cutting it anymore. This birthed For the Love of Marketing (FTLOM)!

Long story short, my interest in helping Realtors with their marketing was not a spur-of-the-moment decision. I’ve always been drawn to the real estate industry and the people involved.